Mobile Marketing Conference – The Fast-Track Success of the “Fancy Like Dance”

Jan 6, 2024 Uncategorized

When country artist Walker Hayes and his daughter Lela created a dance to his song “Fancy Like,” they probably didn’t realize it would become so popular. But, it’s fair to say, they are now very glad it did. The father/daughter duo’s video has racked up millions of TikTok views and inspired copycat videos from people all around the world—and all of it boosted the popularity of Hayes’ track, which spent weeks in the Top 10 of Billboard’s Hot Country Songs chart and even earned a large-scale advertising sync as part of an Applebee’s campaign.

In fact, the “Fancy Like” dance is a great illustration of the way in which social media can fast-track the success of a new hit, and that’s exactly why it’s so important for marketers to understand how to make the most of this platform.

This year’s Mobile Marketing Conference is all about helping brands stay ahead of the curve, and our experts are ready to guide you through this rapidly changing landscape. Register now to save 35%!

Learn how to create and monetize successful digital campaigns at Mobile Marketing Conference 2021. We’re proud to host a community of leading brands and marketers who are sharing their best practices to help you keep up with the changes and reach your goals.

Interested in joining our next Mobile Marketing Conference? Contact our sales team to see how we can help you get your brand in front of the right audience.