When country artist Walker Hayes and his daughter Lela created a dance to his song “Fancy Like,” they probably didn’t realize it would become so popular. But, it’s fair to say, they are now very glad it did. The father/daughter duo’s video has racked up millions of TikTok views and inspired copycat videos from people all around the world—and all of it boosted the popularity of Hayes’ track, which spent weeks in the Top 10 of Billboard’s Hot Country Songs chart and even earned a large-scale advertising sync as part of an Applebee’s campaign.
In fact, the “Fancy Like” dance is a great illustration of the way in which social media can fast-track the success of a new hit, and that’s exactly why it’s so important for marketers to understand how to make the most of this platform.
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